I'm a linguist.

Twenty-five years teaching ESL. A master's in linguistics — cognitive grammar, semantics of complementation. A 2001 paper in Chicago Linguistic Society proceedings.

These days I build pedagogical tools with AI, from a kitchen table in Michigan.

Based in Lake Orion, MI
Day job Senior PM at Okta
Apps shipped 3 + 1 in build
Specialty Cognitive linguistics

An instructor who learned to build.

For fifteen years I ran a small business in language and cultural training. Then I spent a decade teaching ESL at the college level — Oakland Community, Macomb — writing curriculum, norming exit exams, getting really good at watching a learner's face the moment a grammar point clicked.

The adjunct economy made staying impossible. I moved into tech through technical writing, then worked my way up to a senior PM role at Okta. The linguistics degree got filed away. The teaching career got reframed as "instructional design" on a resume that nobody in tech quite knew what to do with.

On the side, I'd been designing pedagogical apps for years — exercises, puzzles, flows, content. A developer-collaborator was supposed to handle the technical layer. Two years in, he hadn't shipped. I pulled the plug.

My husband bought me a Claude subscription. Two of those apps shipped in ten days. What had been missing was the assembly; the pedagogical work had been ready all along.

From there I kept building. A workout tracker for my husband and his parents. A family history web experience as a gift for my mother's 75th. And a longer-running design for a prosody training tool I've been thinking about since I started teaching.

The work I trained for is the work I'm doing again. The tools just changed.

Two years of design. Ten days of assembly.

AI did the typing. The judgment is twenty-five years of doing this for real.

Live · In test

Facet English

Lightweight, delightful learning.

facetenglish.com

Twelve hand-built modules covering vocabulary, rhyme, irregular verbs, gerunds and infinitives, collocations, homophones, tenses, phrasal verbs, syntax, and sentence architecture. Every example, every distractor, every rhyme written by me. The Complements module is, in a sense, my thesis turned into exercises. Installable as a PWA.

12 modules ~5,900 lines PWA-ready Built in 1 week
Live · In test

Word Kabob

A daily puzzle that isn't a Wordle clone.

wordkabob.com

Five words climb a skewer. Anchor letters bank as you go, and the final round anagrams them into a word clued in rhyme. Every puzzle hand-constructed under a vicious four-constraint stack. Star-fruit mascot included.

Novel mechanic Daily PWA-ready Built in a weekend
Shipped · Private

Champions Club

A workout tracker for the people I love.

Real-time sync across three phones — my husband, his mom, his dad-the-coach — with no login. Just a shared family code. Workouts, PRs, streaks, and coach awards. Built because they asked, with love.

Real-time sync Built for family React + Supabase
In Build · Launching Dec 11, 2026

A Family History

A gift for my mother's 75th birthday.

A paper-textured, map-and-timeline web experience that begins as a gift and becomes the family's shared keeping-place. Roughly 89 people across 5–6 generations. Person-relative navigation, custom-styled maps, magic-link auth, photo uploads, edit history, weekly digests. The longest arc I've taken on — seven months, on purpose.

7-month build Map + Timeline Collaborative Real backend

What I really want to build.

Prosody is the part of language most learning tools quietly skip — stress, intonation, tone, the music of how meaning rides over words. Duolingo doesn't really do it. Most ESL curricula treat it as advanced or optional. And for autistic adults working on prosodic perception, or people with apraxia, or anyone in flat-affect-related social communication work, there's clinical tooling but almost nothing self-directed.

It's the app I've wanted to build for years. It's the tool I kept wishing existed while I was teaching. It's larger than what one person can ship in ten days. The smaller apps are how I'm proving — to myself, to a future collaborator, to a grant panel — that it's doable.

Exploring · Grant-track

Prosody Training

For ESL learners and neurodivergent native speakers.

A self-directed training tool for stress, intonation, and tone. Two underserved audiences with overlapping needs and almost no good consumer tooling between them. The pedagogy is mine; the audio analysis layer is well-served by mature open libraries. Currently mapping the build, looking toward a clinical collaborator and NIH / NSF / IES grant funding (SBIR-friendly).

Underserved audience Grant-fundable Long arc

Three careers, one through-line.

Small business owner. Classroom teacher. Tech program manager. The job title kept changing; the work — making complex things clear, making learning happen, building systems that scale to humans — never did.

2026 · Now
Senior Program Manager, Global Renewals
Okta
Driving renewals enablement strategy across global teams; reporting to the Global VP of Renewals. Senior IC role; technical writing, instructional design, and program management all in one chair.
2022–2025
Renewals Enablement Manager → Content Designer
Okta
Built the first centralized Renewals enablement repository; designed the onboarding journey that reduced ramp time by 30%; ran Renewals Summit content.
2017–2022
UX Writer · Technical Writer · Documentation Manager
Shopmonkey · Intapp · BCBS Louisiana · Accenture Song
The slow transition out of teaching and into tech. Led a documentation team of five at Accenture Song; co-authored a winning $800K Unreal Engine R&D grant.
2011–2016
Academic Literacy & ESL Instructor
Oakland Community College · Macomb Community College
All levels of Academic Literacy and ESL. Norming sessions for exit exams. Tutoring, curriculum, the long quiet work of teaching people English well enough to use it for the rest of their lives.
~1995–2010
Owner · Language & Cultural Training Business
Detroit area
Fifteen years running a small business in language instruction and cross-cultural training. The years that built the pedagogical instinct everything else rests on.

Where the thinking comes from.

Graduate
M.A., Linguistics
Oakland University · Rochester, MI
Specialization in cognitive linguistics. Thesis on the semantic basis for gerund and infinitive complementation of matrix verbs in English — work that became the basis for the 2001 CLS publication below.
Undergraduate
B.A., English
Oakland University · Rochester, MI
Publication
Smith, M. B., & Escobedo, J. (2001)
"The Semantics of to-Infinitival vs. -ing Verb Complement Constructions in English" · Chicago Linguistic Society proceedings
A cognitive-grammar analysis arguing that the choice between gerund and infinitive complements isn't arbitrary: gerunds tend toward temporal overlap with the matrix verb; infinitives toward future orientation or potentiality. Published under my former name, Joyce K. Escobedo.
Certification
Okta Certified Professional
Valid through March, 2027

What I think about.

Let's talk.

If you're a linguist, ESL educator, SLP, ed-tech researcher, or anyone working at the intersection of language and learning — I'd love to hear what you're working on. I'm reachable directly.

Joyce K. Marcel · Lake Orion, Michigan
© 2026 · Built by hand